Planning spend with Media Planning

Media Planning is a forecasting tool that uses live LinkedIn forecast data to estimate what your budget will buy. Use it before launching a new campaign to set realistic expectations and align stakeholders on projected outcomes.

Creating a media plan

Open Media Planning from the sidebar and click New Plan. Give the plan a descriptive name, then choose your campaign objective from the visual objective cards grouped by Awareness, Consideration, and Conversions. Set your daily or total budget, campaign start and end dates, and then build your targeting criteria using the same facet builder available in Audience Explorer.

• Geographic targeting is required; the LinkedIn forecast API does not return results without at least one location.
• The minimum budget for a LinkedIn forecast is 100 USD or local equivalent.
• Campaign dates cannot exceed a 90-day span for forecast purposes.
• You can duplicate a saved plan and adjust one variable at a time to run scenario comparisons.
• Forecast results are cached for five days so repeated queries with the same criteria are fast.

Reading the forecast

Revenue Proven fetches three forecast types from LinkedIn: projected reach (unique members), projected impressions, and projected leads (for lead generation objectives). Each is presented as a range rather than a single number to reflect LinkedIn's own confidence intervals. Use the mid-point of the range when presenting projections to stakeholders.

Comparing plans

Switch to the Compare tab to place two or more saved plans side by side. This is useful when evaluating budget allocation decisions, for example comparing a brand awareness plan against a lead generation plan with the same overall budget.