Reading the Company Insights table
Company Insights is your primary attribution report. This guide explains every column, how to sort and filter, and how to use saved views to focus on the accounts that matter.
Company Insights is the central report in Revenue Proven. It lists every company that engaged with your LinkedIn Ads and shows whether that company exists in your CRM with open or closed deals.
Key columns explained
The table includes columns for LinkedIn impressions, clicks, click-through rate, spend, and several engagement signals pulled from the LinkedIn Organization API. CRM columns show matched account status, open deal value, closed-won deal value, and pipeline stage.
- Impressions: how many times your ads were shown to members at this company across the selected lookback window.
- Clicks: how many members at this company clicked on your ads.
- Influenced pipeline: the total value of open CRM deals linked to this company.
- Influenced revenue: the total value of closed-won deals linked to this company.
- Cost: the total LinkedIn ad spend attributed to this company in the selected period.
- Match status: green means a confident domain match, amber means a fuzzy name match, grey means no match found in your CRM.
Sorting, filtering, and saved views
Click any column header to sort. Use the filter bar to narrow by match status, pipeline stage, industry, or company size. When you find a filter combination you use regularly, click Save View to store it as a named view in the sidebar. Revenue Proven ships with ten preset views covering common use cases such as high-intent non-CRM accounts and stalled pipeline.
Next steps
Click any row to open the customer journey timeline, which shows every LinkedIn ad touchpoint before and after a deal was created. This timeline is the proof artifact most sales and marketing leaders ask for.