Reading Campaign Analytics
Campaign Analytics breaks down LinkedIn ad performance by campaign and company, including creative-level metrics accessible by expanding any campaign row.
Campaign Analytics shows how each LinkedIn campaign is performing against your attribution goals, with the ability to drill down to the individual creative level.
Campaign-level view
The top-level table lists each campaign in your connected ad account. Columns include impressions, clicks, CTR, spend, and the number of CRM-matched companies that engaged during the selected period. Sorting by matched companies or influenced pipeline helps you identify which campaigns are generating the most attributable pipeline.
- Use the date range selector at the top of the page to change the lookback window.
- Click a campaign row to expand it and see a breakdown of matched companies for that campaign.
- Click the expand icon on the far right of any campaign row to open the creative sub-table.
- The creative sub-table pulls fresh metrics from LinkedIn on demand and shows up to 18 performance metrics.
Company breakdown
When you expand a campaign, Revenue Proven shows which specific companies engaged with that campaign. This lets you map campaign spend directly to named accounts, which is useful when presenting pipeline contribution to sales leadership.
Creative-level metrics
The creative sub-table pulls live data from LinkedIn each time you open it. It is not cached, so it always reflects the current state of your campaign creatives. Default columns include impressions, clicks, CTR, spend, conversions, leads, and cost per lead. You can customise which columns appear using the column picker.