Can I see return on ad spend and cost per influenced deal?
Revenue Proven ties LinkedIn ad spend directly to CRM-influenced pipeline and revenue, letting you calculate return on ad spend and cost per influenced deal at the campaign and account level.
Yes. Because Revenue Proven connects your LinkedIn Ads spend to CRM deal data, you can view spend alongside influenced revenue and influenced pipeline in the same table. From those figures you can derive a return on ad spend view and a cost per influenced deal at both the campaign level and the account level.
Where to find these metrics
The Campaign Analytics page shows LinkedIn ad spend broken out by campaign alongside the number of CRM-influenced deals and the total influenced revenue tied to each campaign. The Company Insights table shows the same spend and deal data at the account level. You can sort and filter both views to surface your highest- and lowest-performing segments.
- Campaign Analytics: spend, influenced deals, and influenced revenue per campaign
- Company Insights: spend, influenced pipeline, and deal count per account
- Both views support sorting so you can rank by cost efficiency
- Export to CSV to calculate custom ratios in your own spreadsheet
What determines the figures
The numbers depend on two things: the CRM deal and amount data flowing in from your connected HubSpot or Salesforce account, and the date range or lookback window you have selected. For example, if you choose a 90-day lookback, only deals created or updated in that window are counted against the spend in that period. Changing the lookback window will change both the spend total and the influenced deal count, so the derived ratios will shift accordingly.
Requirements and limitations
You must have a CRM connection active and at least one completed sync before deal-level figures appear. If your CRM does not record deal amounts, influenced revenue will show as zero and only deal counts will be meaningful. Revenue Proven does not fabricate or estimate deal values — every figure comes directly from your CRM records.