What does Media Planning forecast?
Media Planning uses the LinkedIn forecasting API to estimate reach, impressions, and leads for a given targeting criteria and budget before you commit spend to a campaign.
Media Planning is a pre-campaign planning tool that lets you model the expected performance of a LinkedIn campaign before launching it. You define your targeting criteria, budget, objective, and date range, then request a forecast from LinkedIn's forecasting API directly within Revenue Proven.
What you can forecast
- Reach: estimated number of unique LinkedIn members who would see your ads
- Impressions: total estimated ad impressions over the campaign period
- Leads: estimated lead form submissions for Lead Generation objective campaigns
How forecasts are generated
Revenue Proven sends your targeting criteria and budget parameters to LinkedIn's forecast API endpoints and returns the results in a visual chart alongside a data table. Forecast results are cached by targeting criteria hash for five days, so repeating a forecast with the same inputs returns instantly without another API call. The minimum budget is USD 100 and forecasts support date spans up to 90 days.
Saving and comparing plans
Each forecast can be saved as a named media plan. You can then compare multiple plans side by side across reach, impressions, and leads objectives to evaluate trade-offs between different audience segments or budget levels. Plans can be synced to LinkedIn Campaign Manager via the Media Planning sync feature if your connected token has the rw_media_plans scope.