What do "influenced pipeline" and "influenced revenue" mean?
Influenced pipeline is the total value of open deals where LinkedIn ads touched the account. Influenced revenue is the same measure for closed-won deals only.
These two metrics are the core output of Revenue Proven. They answer the question: how much pipeline and closed revenue can be connected to LinkedIn ad engagement, based on company-level attribution?
Influenced pipeline
Influenced pipeline is the sum of the deal values for all open deals in your CRM where the associated company also appeared in your LinkedIn ad engagement data during one of the active lookback windows. A deal is counted once per campaign that influenced its account. The pipeline figure updates with each sync as new engagement data comes in and deals move through your CRM stages.
Influenced revenue
Influenced revenue counts only deals marked as closed-won in your CRM. The same company-level matching logic applies. If an account engaged with your LinkedIn ads before closing, that deal contributes its value to influenced revenue. Revenue Proven pulls deal amounts and close dates from your CRM and applies your configured currency preference for display.
- Open deals matching ad-engaged accounts contribute to influenced pipeline
- Closed-won deals matching ad-engaged accounts contribute to influenced revenue
- A single deal can appear under multiple campaigns if multiple campaigns touched the account
- Deal amounts are pulled from HubSpot or Salesforce and displayed in your chosen currency