How do I read the attribution table?
The attribution table shows one row per matched company, with columns for LinkedIn engagement, deal values, and campaign history. Sort and filter it to surface the accounts that matter most.
The attribution table, also called the Company Insights table, is the main output of Revenue Proven. Reading it correctly helps you identify your highest-value accounts, understand which campaigns influenced them, and share evidence of LinkedIn ad impact with stakeholders.
Key columns explained
- Company: the matched CRM company name and its LinkedIn organization
- Paid Impressions: total LinkedIn ad impressions served to that company in the selected window
- Paid Clicks: total clicks from that company on your LinkedIn ads
- Influenced Pipeline: total open deal value in your CRM for this company
- Influenced Revenue: total closed-won deal value for this company
- CRM Deals: number of open and closed deals associated with this company
- Last Engagement: most recent date the company interacted with one of your ads
Sorting and filtering for insight
Sort by Influenced Pipeline descending to find your highest-value accounts that are still engaging with ads. Sort by Last Engagement descending to find accounts that engaged recently and may be entering an active evaluation phase. Filter by CRM pipeline stage to see which accounts in a specific stage have LinkedIn engagement behind them.
Using saved views
Revenue Proven ships with 10 preset views for common use cases, including High Intent Non-CRM (engaged companies not yet in your CRM), Stalled Pipeline (accounts with deals that have not advanced), and Sales Qualified (accounts marked as SQL in your CRM). You can duplicate and customize any preset or build your own from scratch and pin it to your view bar.