Does Revenue Proven use first-touch or multi-touch attribution?

Revenue Proven does not force a single-touch model. Instead it shows every campaign that had measurable engagement with an account during the configurable lookback windows before a deal was created or closed. This means a single deal can show influence from multiple campaigns run at different times.

How multi-touch influence works in practice

If an account engaged with a brand awareness campaign 90 days before a deal was created, and also clicked a retargeting ad 14 days before close, both campaigns appear in the attribution table for that account. Revenue Proven does not apply weighted fractional credit. The influenced pipeline and revenue figures reflect the full deal value for each campaign that touched the account, so totals can exceed actual revenue when multiple campaigns influenced the same deal.

• Each influencing campaign shows the full deal value, not a fractional share
• Multiple campaigns can share credit for the same deal
• Lookback windows (7 to 180 days) determine how far back engagement counts
• You can filter the attribution table by campaign to see its total influence

Why we use this model

B2B buying journeys are long and involve multiple touchpoints from multiple stakeholders at the same company. Weighted fractional models require assumptions about which touch mattered most, which is difficult to prove. Revenue Proven instead shows you which campaigns touched each account and lets you draw your own conclusions about relative importance based on timing, engagement volume, and deal outcome.