How does Company Insights work?
Company Insights is the primary attribution table. It shows every LinkedIn-engaged company matched to your CRM, with engagement metrics, deal values, and campaign history in one sortable view.
Company Insights is the core view in Revenue Proven. It brings together LinkedIn engagement signals and CRM deal data at the account level, letting you see which companies are in your pipeline, how they engaged with your ads, and what revenue they represent.
Columns and metrics available
- Company name and matched LinkedIn organization
- Total paid impressions, clicks, and engagements per lookback window
- Cost in local currency and USD (pulled from LinkedIn ad analytics)
- Organization-level social actions: likes, shares, comments, reactions
- Matched CRM deal count, total pipeline value, and closed-won revenue
- First and most recent engagement date
- Match confidence (domain, URL, or fuzzy name)
Filtering and saved views
You can filter the table by date range (lookback window), campaign, CRM pipeline stage, industry, seniority, and more. Filters can be saved as named views and pinned to the top of your view list for quick access. Revenue Proven ships with 10 preset views organized by acquisition, optimization, and sales alignment use cases, which you can use as starting points.
Customer journey timeline
Clicking into a company row opens the customer journey timeline, which shows the sequence of campaign touchpoints for that account alongside CRM milestones. This is a useful artifact for sharing with leadership or sales teams to show the role LinkedIn ads played in a specific deal.