How does Campaign Analytics work?
Campaign Analytics shows performance per LinkedIn campaign, including impressions, clicks, spend, and attributed pipeline and revenue, with expandable creative-level metrics.
Campaign Analytics gives you a campaign-level view of your LinkedIn ad performance combined with attribution outcomes. It answers the question: for each campaign you ran, how much pipeline and revenue can be traced back to the companies it reached?
Campaign-level metrics
- Impressions, clicks, click-through rate, and total spend per campaign
- Number of unique companies that engaged with the campaign
- Influenced pipeline: total open deal value from matched companies
- Influenced revenue: total closed-won deal value from matched companies
- Cost per influenced company and cost per influenced deal
Creative-level expansion
Each campaign row in the table can be expanded to show per-creative performance. Expanding a row triggers an on-demand pull from the LinkedIn Ads Reporting API for that campaign, showing you impressions, clicks, CTR, spend, conversions, leads, and cost per lead for every creative. Creative metrics are not stored in the database because they are less critical to attribution and change frequently.
Date range and lookback windows
The Campaign Analytics view respects the date range selector at the top of the page. Changing the lookback window updates which engagement data is used to calculate influenced pipeline and revenue. Shorter lookback windows (7 or 30 days) show recent influence; longer windows (90 or 180 days) capture deals with longer sales cycles.