What does Audience Explorer do?
Audience Explorer lets you build LinkedIn targeting criteria and see the estimated audience size and demographic breakdown before launching or adjusting a campaign.
Audience Explorer is a targeting research tool built on the LinkedIn targetingAudienceInsights API. You compose targeting criteria using LinkedIn facets and get back an estimated audience size along with demographic breakdowns, helping you validate an audience before spending budget on it.
What you can target
- Job function and seniority level
- Company industry and company size
- Geographic location (country, region, city)
- Member interests and skills
- Job titles
- LinkedIn DMP segments (matched audiences from your ad account)
Include and exclude criteria
Each facet supports both include and exclude selection. For example, you can include Director and VP seniority while excluding a specific industry vertical to narrow the audience. The audience size estimate updates in real time as you change your criteria, with a short debounce to avoid unnecessary API calls.
Saving templates
Targeting criteria you build in Audience Explorer can be saved as reusable templates and applied across Media Planning forecasts and Ads Composer drafts. Templates are shared within your workspace and can be browsed in the Category Templates Marketplace, where other teams share their highest-performing audience configurations.