How often data syncs and what lookback windows mean
Revenue Proven syncs daily by default and maintains rolling engagement data across five lookback windows. Understand the cadence so you know when fresh data will appear.
Understanding the sync schedule helps you know when to expect fresh data and how to interpret the lookback windows shown in Company Insights and Campaign Analytics.
Sync frequency
Revenue Proven runs an automated sync once per day for every connected workspace. The sync typically runs in the early hours of your local time and takes 5 to 20 minutes for incremental updates. You can trigger a manual sync at any time by clicking the Refresh button on the dashboard home page, subject to a rate limit of one manual sync per hour.
- Automated syncs run daily; the exact time varies but typically falls in off-peak hours.
- Manual syncs are available at any time with a one-per-hour rate limit.
- LinkedIn engagement data from the past 24 hours may not yet be reflected due to LinkedIn's own processing delay.
- CRM data is pulled fresh on every sync, so new deals and stage changes appear within one sync cycle.
- Sync status and history are visible on the dashboard home page.
Lookback windows explained
Revenue Proven maintains engagement data across five rolling windows: 7, 30, 60, 90, and 180 days. These are not fixed calendar periods; they roll forward each day. If a company had an impression on a given day, it will appear in the 7-day window for the next seven days, in the 30-day window for the next 30 days, and so on.
What this means for your reporting
The lookback window you select in the date range filter determines which engagement signals are used to calculate influenced pipeline. A company that had impressions 45 days ago will appear in the 60-day and 90-day windows but not the 30-day window. This is expected behaviour and reflects how recently that company was engaged.