Install the AI Discovery pixel on your website

The AI Discovery pixel tracks website visits that originate from AI assistant platforms. As more buyers use ChatGPT, Claude, Gemini, Perplexity, and Microsoft Copilot to research vendors, this pixel helps you measure how much of your web traffic is AI-assisted.

Getting your pixel snippet

Go to the AI Discovery section in the sidebar and open Settings. Your unique pixel snippet is displayed there with your workspace token already embedded. Copy the snippet code and paste it into the head section of every page on your website, just before the closing head tag. If you use a tag manager such as Google Tag Manager, you can add the snippet as a custom HTML tag set to fire on all pages.

• The snippet is about 3 KB in size and loads asynchronously, so it does not affect page load speed.
• It detects referrals from chatgpt.com, claude.ai, gemini.google.com, perplexity.ai, and copilot.microsoft.com.
• Only the /24 subnet of an IP address is stored; the full IP address is never persisted.
• Your pixel token is unique to your workspace; never share it publicly.
• The pixel uses HMAC token verification to prevent spoofing.

What the pixel captures

When a visitor arrives at your website from an AI assistant platform, the pixel sends an event to Revenue Proven. The event includes the source platform, the page visited, and an anonymised IP signal. Revenue Proven then attempts to resolve the visiting company using a combination of ASN data, reverse DNS, and curated domain mappings.

Viewing pixel data

AI-referred visits appear in the AI Discovery Visitors section of the dashboard. You can see which AI platforms are sending traffic, which pages visitors land on, and which companies have been identified. This data helps you understand whether your brand is appearing in AI-generated responses and driving measurable traffic.