Strategy
How Attribution Data Fixes Sales and Marketing Alignment
Sales says the leads are bad. Marketing says sales isn't following up. Attribution data ends this debate by showing the full picture.
·6 min read
Blog
B2B attribution insights from RevenueProven.
Playbooks
How to Build a LinkedIn Ads Report Your CFO Will Actually Read
Ditch the vanity metrics. Here's the exact report format that connects LinkedIn ad spend to revenue in language finance teams understand.
·5 min read
Strategy
Mapping the B2B Buyer Journey: From Ad Impression to Closed Deal
The average B2B deal involves 6-10 touchpoints over 6 months. Here's how to track the full journey and attribute revenue to the right channels.
·8 min read
Playbooks
7 Mistakes Teams Make When Integrating HubSpot with LinkedIn Ads
We've seen hundreds of HubSpot-LinkedIn integrations. These are the most common mistakes that lead to broken attribution and wasted budget.
·6 min read
Strategy
Demand Gen vs. Lead Gen on LinkedIn: Which Strategy Drives More Pipeline?
The industry is shifting from lead gen to demand gen. But which approach actually generates more pipeline? We looked at the attribution data.
·7 min read
Strategy
Multi-Touch Attribution for B2B: A Practical Guide
Single-touch attribution is lying to you. Here's how multi-touch attribution works in practice, and why it matters for LinkedIn Ads.
·9 min read